When Kobe Bryant decided to share his intentions to retire after this season, his 20th, the way he did it was…different. Even though he did a press conference later that evening, he chose to share the news via Twitter and Facebook.
Both posts linked to a heartfelt poem about his career. It was hosted by Derek Jeter’s site The Players’ Tribune and the site immediately buckled under all of the attention.
I spoke with the company today about just how much Kobe Bryant’s announcement drove to his original post, and it was about 1 million clicks in the first two hours. I wonder how many attempts failed when the site crashed on and off for the first hour.
(PHOTOGRAPH BY WALTER IOOSS JR./THE PLAYERS’ TRIBUNE)
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